I’m siting here revising a business plan that I’ve put hundreds of hours into over a few weeks. Consequently, I’m asking myself why.
So, what’s a plan for anyway? I guess it all depends. It can be really helpful when you’re looking for seed funding. I’ve heard that it can also be really helpful in consolidating your ideas and keeping you on target.
But it can also be really distracting and take away from your valuable time as you’re starting a venture.
I’m a huge fan of the Anti-Plan, which its more or less a rulebook that reminds you what you’re NOT going to do. It’s a short document (one or two pages) that says what things are core to your business, what your critical success factors are, your motivations, and the mistakes you need to avoid are.
In some cases, it’s more helpful than a business plan because it allows you to just start working and worry about the rest when you get to it.
You’ll hear it from plenty of self-starters, “I wasted an incredible amount of time calculating exactly when I’m going to break even, and as it turns out, I missed the mark anyway.”
Think about which is right for your venture. It’s a trade-off between time doing things and time calculating things, so maybe you’ll be able to compromise with a shortened business plan and a goals sheet. Either way, give anti-planning a try. You might be surprised by how much you get done.